Write a paper to compare the external and internal forces, how do Term

Write a to compare the external and internal forces, how do earthquakes and vocanoes develope can we predict their occurance - Term Paper Example They also help in the determination of the distribution of the surface and ground water (A Living Planet 19), and the shape of the deserts and features such as sandbars (FCAT Science 187). The formation of the soil occurs as a result of erosion and weathering (A Living Planet 20). Erosion can be of many types, such as water erosion, wind erosion, glacial erosion, and loess formation (A Living Planet 20). The process of weathering could be mechanical or chemical (A Living Planet 19). Other external forces include tornadoes, hurricanes, and water runoff (FCAT Science). On the other hand, the internal forces of the earth result in the formation of deep seafloor features (FCAT Science 175), along with the formation of landscape structures such as mountain ridges, fault lines, and phenomena such as volcanoes and earthquakes (FCAT Science 176). The internal forces can be attributed to the movement of the lithosphere which is explained most satisfactorily by the plate tectonics theory (FCAT Science 178). It states that the crust or the lithosphere of the earth is divided into twenty plates (FCAT Science 178), which are dynamic in nature due to the movement of underlying magma in the asthenosphere below (FCAT Science 178). Their movements include sliding, colliding, convergent, and divergent movements (FCAT Science 178). Divergent movements, in which the plates move away from each other (FCAT Science 179), have resulted in the formation of the Atlantic mid-ocean ridge and the Atlantic ocean seafloor (FCAT Science 179). As the crust is pulled apart, it r esults in earthquakes (FCAT Science 179). Convergent movements occur when the plates move towards each other (FCAT Science 180), resulting in the

Lombardi's Italian Grill Restaurant Marketing Strategy Case Study

Lombardi's Italian Grill Restaurant Marketing Strategy - Case Study Example One can say that Monica is doing less than average in terms of her sales and profits.   Considering the size of her restaurant, it should be making better than just earning $4,200 per week.   Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. This may also be an indication that its location is not exactly where its target market is. The current marketing strategy of Monica is just so-so.   She probably did not have a comprehensive marketing plan when she opened Lombardi.   A marketing plan is essential because the plan will set her objectives for the restaurant and the strategies that she will implement to meet those objectives.   One can observe this in the way she decided where to locate her restaurant.   Monica’s major decision point was the location is â€Å"at the crossroads of three major interstate highways†Ã‚  (Cannon, McCarthy and Perreault 451); thus, there was heavy traffic.   Monica failed to consider her target market.   The location may have heavy traffic but if her target market is not there, the strategy will still not work.   The strategy that she adapted is that of mass marketing which is not appropriate considering that her restaurant is a specialty restaurant.   With regards to her promotions strategy, advertising through the internet may not be a good idea.   Internet advertising is inappropriate with the profile of her target market.   Monica should consider giving out flyers instead, among the visitors of the shopping center where the restaurant is located. Monica’s marketing strategy should have been more specific.   She should have made the necessary plans with regards to her product offerings and pricing.   Her low sales may be due to an ineffective marketing strategy.   One thinks that she should seriously consider joining a franchise chain at this point in time.   Right now, her gross revenue is at $4,200 per week or a projected annual revenue of $201,600 only (Cannon, et al 451).  Ã‚